Netflix Begins to Restore Normal Streaming Quality

Netflix is beginning to restore normal streaming quality in Europe.

Netflix is striving to improve streaming quality in numerous European countries, after the new Government policy had demanded to limit bandwidth use, out of concern that it will put too much strain on internet networks.

According to FlatpanelsHD, viewers in Denmark, Norway, Germany, and other nations registered an increase in streaming bitrate. Netflix reported on the website it is "working with ISPs to help increase capacity." The company, however, did not specify which regions reinstated bitrate for higher-quality streaming.

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A spokesperson told FlatpanelsHD, “In the last month alone we have added four times the normal capacity. As conditions improve we will lift these limitations.”

European Union industry leader Thierry Breton initially called for entertainment platforms — including Netflix and YouTube — to assist in reducing their burden for networks across the continent. Netflix decided to lower bitrates on its feeds for 30 days, predicting the change would decrease "Netflix traffic on European networks by around 25%," the spokesperson claimed a couple of months earlier.

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Netflix's been utilizing several approaches since 2011 to stabilize networks in places of limited bandwidth capabilities. For instance, Netflix was already using an adaptive distribution method that dynamically changes the standard of streaming content depending on an available bandwidth, the Netflix spokesperson clarified at the time. Netflix began the pilot of the “open connect” program that aims to provide subscribers with the highest quality streaming services, back when the company started streaming video between 2010 and 2011.

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The other streaming platforms are now expected to follow suit, with some reportedly raising their video quality already. Apple Insider claims Apple introduced higher bitrates to boost viewing experience for users using Apple TV Plus late last month.

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