Here's what Apple CEO Tim Cook said about Apple TV Plus and it's beginnings!
Ever since it was released back on November 1, 2019, Apple TV Plus gave out quite some noteworthy shows and performances. Although the streaming service did feature a few well beyond par shows, it's initial launch was perceived to be a bit rocky. When it's flagship TV series 'The Morning Show' came out, Apple faced some of the harshest feedback from the critics.
Apple TV Plus's 'The Morning Show' received some of the harshest feedback.
Source: Apple TV Plus
Although it's lavish $300 million budget, the show was called 'brutally dull' and 'underwhelming' at the least. Rolling Stone's Alan Sepinwall wrote of the show,
It may think its stories are different than everyone else's, but they aren't. Nor are they told well enough to make up for that. The show, and the service, don't need to exist and thus far aren't justifying that existence.
But this isn't what Apple's CEO Tim Cook thinks of Apple TV Plus. In fact, he even claimed on Tuesday that the company's streaming service was "off to a rousing start." This statement, however, was met with a lot of doubtfulness from those in the industry. As if a rocky start wasn't enough, Apple also came face to face to its main competitor 'Netflix' and 'Disney' right in the beginning.
Apple's CEO Tim Cook claimed that Apple TV Plus was off to a rousing start.
While Apple TV Plus was preparing its first big debut, Netflix dropped one of it's the best series yet 'The Witcher.' Disney followed soon after with 'The Mandalorian,' and the Apple TV's debut was overshadowed. Even with a subscription price of only $5 per month, Apple's service looked like a poor deal.
While the initial impression set by the streaming service wasn't so good, it went on to do quite better for itself. Third-party data shows quite evidently that Cook's assertion is true indeed. Business Insider reported the top 10 streaming original premieres in the US for the fourth quarter of 2019, and six among them were Apple series. While Netflix occupied the senior three positions, four to seven spots were all Apple TV Plus series.
As per Business Insider, the ten shows are,
Maybe the only reason Apple TV Plus suffered so much at launch was because of its flagship show 'The Morning Show.' Apart from its first drama series, the streaming service received better responses from the audiences. Apple TV Plus recently released an anthology series 'Little America' on January 17, 2020.
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